Photokina Retrospect – The trends at the fair

The trends at the fair – for professionals and private users

large format photographs decorating the Hasselblad Lounge

large format photographs decorating the Hasselblad Lounge

In addition to highlighting the traditionally popular area of image capture, this year’s photokina also reflected the trend toward the increasing importance of segments for accessories and imaging services, such as digital photo frames, photofinishing, online services, and photo books. These segments have also clearly gained in importance in terms of visitor perceptions, as was confirmed, among other things, by the experience of Dr. Rolf Hollander, chairman of CeWe Color Holding AG: “This was a very successful event for our company – interest in our photo books this year was huge, which is probably why we attracted more visitors to our stand than in 2006. Now we’re really looking forward to photokina 2010.”

Digital reflex cameras attracted a huge amount of visitor attention in the camera segment, with all the major manufacturers displaying their latest models at photokina. Current trends focus on cameras that, in addition to offering high resolutions of up to 35 megapixels, are also capable of producing high-definition video, and are equipped with all the necessary state-of-the-art interfaces, including everything from wireless LAN to Ethernet and HDMI. This year’s top trends in the consumer segment included new camera functions such as intelligent face recognition, make-up and GPS functions, and the increasingly integrated and improved networking of camera devices with electronic products and appliances in the home. The software sector wasn’t lacking in innovations either, as the new image-processing software displayed at the fair is now offering previously unheard-of possibilities that significantly expand the creative scope of post-processing activities, while at the same time offering improved handling. Hot topics in the professional segment were new high-end digital camera backs with resolutions of up to 65 million pixels, as well as the trend toward large-aperture lenses for professional users, which stand out by virtue of delivering very high-quality images despite a rather small zoom range.

The major professional image output highlights included single-pass inkjet printers, UV-LED printers, and water-based latex inks. Specialist retailers also expressed great interest in the new dry lab systems on display, as these offer them numerous opportunities to generate added value.

© press text by messe-koeln

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